"We need to stop interrupting what people are interested in and be what people are interested in."
- Craig Davis
In today’s digital landscape, running ads isn’t just about getting clicks—it’s about getting the right clicks. If you’re still relying on broad targeting or chasing raw impressions, you’re probably burning through budget without seeing much return. The good news? You don’t need to spend more to get better results. You just need to spend smarter.
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A thoughtfully designed logo is more than just a visual emblem; it’s the heart of an organization’s brand identity. For nonprofits, where mission and message are a huge part of their identity, a logo can immediately communicate purpose and inspire confidence…
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“Innovation is born out of necessity and limitations.” – David and Goliath
In 2018, Doug Fish and agency president Nate Parr first conceived of Indy Pass amid the mega pass boom, when large corporations were buying up resorts and creating a monopoly in the ski industry.
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In the ever-evolving landscape of digital marketing, strategic maneuvers can redefine success. Picture this: a targeted approach that not only stretches your marketing dollars but also connects with the core audience. With Lucky Eagle Casino and Hotel, we used a multi-pronged strategy to stand out among the competition. PPC Bid Adjustments: Location, location, location With… Read more »
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In today’s constantly changing market, independent resorts must adapt and invest strategically to maintain their relevancy while providing a quintessential skiing experience. Mission Ridge, a ski resort nestled on the east side of Cascade Crest in Washington that prides itself on offering the finest snow surfaces in the Pacific Northwest, is no exception. At Fish,… Read more »
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A recent SlopeFillers article praises how easy Fish Marketing has made it for buyers to make purchases (and we’re ready to tell you just how we did it!). It’s time to take a critical look at your own website, and make sure it’s ready for any challenge by doing three critical things.
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As companies are reopening, it’s more important than ever that they make the most of their social media presence. We’ve created this social media primer to help you do just that. Take a look and let us know which tips you found the most helpful!
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With things slowly reopening there is much uncertainty in the air, with this comes many questions. How will you answer them? Read more for some helpful tips on how to keep your audiences informed and up to date with your business.
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Happy Cinco De Email! With these 5 simple ingredients, you can make a crowd-pleasing email campaign — essentially the 5-Layer Dip of your own digital marketing fiesta.
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These are unprecedented times. Every company, including ad agencies, is navigating something that we’ve never seen before in our lifetime. And as many businesses look at temporary closures or a huge shift in their business model (like restaurants, bookstores and even boutiques going to a “pick-up only” or “online-only” model) there are many things they… Read more »
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Remember when you slogged through your commute every morning and dreamed of working from home? Well, here we are.
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At Fish, we’d like to thank all our clients, partners, and friends for making 2019 such a wonderful year. And because we want the last little part of the year to be just as great as the first part, we’ve put together a list of holiday hazards one may have to circumvent in order to experience maximum levels of good cheer. We hope they help.
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If you look at most casino advertising, you see a group of people in their mid-to-late 20s happily surrounding a slot machine or craps table, throwing their heads back in victorious laughter. But if you go to most casinos, you’ll see the truth – that 60% of casino visitors are over the age of 50,… Read more »
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This year, Doug Fish has stepped back from his role as Fish President. While we’re going to miss his leadership, we understand his wanting to work on something new – Doug’s been in the business for 35 years and he’s excited about his new projects, Snowvana and IndyPass. Doug has stayed on at the agency as… Read more »
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The Pettibon System offers rehabilitation products like adjusting tools, rehab equipment and chairs that can offer permanent solutions to those suffering from back pain. As a well-established, trusted brand, Pettibon wanted to update their logo to better align (get it? Align? Because of spines and…nevermind) with who they are as a company and their years… Read more »
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