If you look at most casino advertising, you see a group of people in their mid-to-late 20s happily surrounding a slot machine or craps table, throwing their heads back in victorious laughter. But if you go to most casinos, you’ll see the truth – that 60% of casino visitors are over the age of 50,… Read more »
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Why is your display ad for handmade quilts showing up on a blog about fishing and hunting? Learn the basics of Google display targeting to fully utilize an essential advertising platform, while helping you protect your brand.
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Location-based bid adjustments let you bid more for clicks coming from more valuable geographic areas. Sounds like a good strategy, right? It is, and it works. Here are the simple steps you can use to increase your AdWords conversions.
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Fish is stoked to announce we made the cut for Google Premier Partner Status! Find out what this means for us as an agency, and for you as a client.
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We’re proud to announce the launch of our new site. A big thanks goes out to our entire team for their efforts. We invite you to take a look—then take a read as we interview a few of our key team members.
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Studying can be stressful (especially when your career’s future depends on it!) and studying for Google’s Analytics IQ Exam – a 90 minute, 70-question online test – is no exception. Thankfully, Google’s Analytics Academy is there with lots of lessons to teach you everything you need to learn. Remembering all those Analytics lessons when test… Read more »
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With the advent of digital media, new forms of advertising are constantly bombarding people online; on laptops, tablets, even on smartphones. This modern trend is certainly affecting the age-old art of advertising, and lately, many clients rightfully believe that the most effective way to reach their audience is digitally. This begs the question: is… Read more »
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Inbound marketing has long been a player in the marketing world, but it is becoming increasingly more important. In September, our director of inbound marketing, Michael Griffin, attended Hubspot’s Inbound conference in Boston. Inbound is the largest conference of its kind and is armed with high level and high profile speakers. It is geared toward… Read more »
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We have all been there. Finger hovered over our phone screen, cursor in the perfect position, just waiting for that “Skip Ad” button to show up so we can watch the YouTube video we looked up. Clearly, in the advertising world, this is not our goal. So how do we keep people from skipping over… Read more »
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Our video department has grown! As the new video editor for Fish, I couldn’t be more excited. We are diligently expanding and building our department to best serve our community with quality, inspired content that represents our clients in a modern, thoughtful, intriguing style. Video has rapidly become an essential tool to communicate with an… Read more »
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The Portland Business Journal Lighthouse Award is given to businesses that have been on the Journal’s 100 Fastest-Growing Companies list for five consecutive years. The Lighthouse Award recognizes companies that not only experience continual growth, but are also able to sustain that growth while successfully maneuvering through the many obstacles that present themselves.… Read more »
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Most of us are aware that Tax Day is April 15th, but website owners should know about another very important deadline that’s coming in April. Instead of requesting 1040s and Schedule Cs, Google is asking you to make your website mobile friendly by April 21st this year. If your web pages aren’t ready by the… Read more »
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There’s a legendary story in advertising circles about auto magnate Henry Ford. He had a layout of the company’s latest print ad tacked to his wall, which he saw every time he came into his office. One day he loudly announced that he was tired of the ad and it was high time to create… Read more »
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Advertising could be considered the sociology of business. We closely measure and tally audiences, and craft messages that specifically target specific groups, or brand across mass media to reach people on a large scale. Recently, some newer forms of media have presented opportunities to target niche audiences. But what happens if you take targeting too… Read more »
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