Fish Marketing + Strategy

3 Tips to Increase Lift Ticket Sales

Find Your Audiences Lift tickets have a number of audiences: competitors’ season pass holders, bluebird-only riders, tourists, friends of pass holders, casual riders who rent gear, lapsed skiers and curious ski newbies are just a few. Decide who you’d like to reach first, then be sure exclusionary targeting is a part of your plan (that… Read more »

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Fish Marketing + Strategy

3 Tips to Increase Ski Season Pass Sales

Segment Your Audiences Season pass sales come primarily from three audience segments: 1. Repeat purchasers who’ve bought a few years in a row and have used their passes regularly. These are easy customers who just need to be reminded to purchase again soon—particularly before any price increases occur. 2. Newbies who, after spending the current… Read more »

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Traditional Media in a Digital World

With the advent of digital media, new forms of advertising are constantly bombarding people online; on laptops, tablets, even on smartphones. This modern trend is certainly affecting the age-old art of advertising, and lately, many clients rightfully believe that the most effective way to reach their audience is digitally.   This begs the question: is… Read more »

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The Changing World of Inbound

Inbound marketing has long been a player in the marketing world, but it is becoming increasingly more important. In September, our director of inbound marketing, Michael Griffin, attended Hubspot’s Inbound conference in Boston. Inbound is the largest conference of its kind and is armed with high level and high profile speakers. It is geared toward… Read more »

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How to Beat the Skip

We have all been there. Finger hovered over our phone screen, cursor in the perfect position, just waiting for that “Skip Ad” button to show up so we can watch the YouTube video we looked up. Clearly, in the advertising world, this is not our goal. So how do we keep people from skipping over… Read more »

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Take a Trip With Fish

Our video department has grown! As the new video editor for Fish, I couldn’t be more excited. We are diligently expanding and building our department to best serve our community with quality, inspired content that represents our clients in a modern, thoughtful, intriguing style. Video has rapidly become an essential tool to communicate with an… Read more »

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Henry Ford Vintage Ad

Diagnosis: Ad Fatigue

There’s a legendary story in advertising circles about auto magnate Henry Ford. He had a layout of the company’s latest print ad tacked to his wall, which he saw every time he came into his office. One day he loudly announced that he was tired of the ad and it was high time to create… Read more »

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Targeting Audience Cartoon

Targeting or exclusion?

Advertising could be considered the sociology of business. We closely measure and tally audiences, and craft messages that specifically target specific groups, or brand across mass media to reach people on a large scale. Recently, some newer forms of media have presented opportunities to target niche audiences. But what happens if you take targeting too… Read more »

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Lights, New Camera, Action

The tools we use to produce great work for our clients are constantly evolving, and we always strive to stay ahead of the curve. Fish Marketing recently took a big step forward in upgrading our in-house video capabilities with the addition of an ultra high-definition 4K cinema camera. (To put it in real-life terms, that’s… Read more »

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