See advertising through our crafty, eye’s-on-the-prize, latest-trends lens.
“Innovation is born out of necessity and limitations.” – David and Goliath
In 2018, Doug Fish and agency president Nate Parr first conceived of Indy Pass amid the mega pass boom, when large corporations were buying up resorts and creating a monopoly in the ski industry.
Read More
In the Pacific Northwest, there are fast-food chains and then there’s Burgerville. With grass-fed burgers, fresh marionberry milkshakes, and seasonal items like Yakima Valley fried asparagus, they’ve inspired a kind of regional pride in some that’s usually reserved for sports teams.
Read More
In today’s digital landscape, running ads isn’t just about getting clicks—it’s about getting the right clicks. If you’re still relying on broad targeting or chasing raw impressions, you’re probably burning through budget without seeing much return. The good news? You don’t need to spend more to get better results. You just need to spend smarter.
Read More
Happy Cinco De Email! With these 5 simple ingredients, you can make a crowd-pleasing email campaign — essentially the 5-Layer Dip of your own digital marketing fiesta.
Read More
These are unprecedented times. Every company, including ad agencies, is navigating something that we’ve never seen before in our lifetime. And as many businesses look at temporary closures or a huge shift in their business model (like restaurants, bookstores and even boutiques going to a “pick-up only” or “online-only” model) there are many things they… Read more »
Read More
If you look at most casino advertising, you see a group of people in their mid-to-late 20s happily surrounding a slot machine or craps table, throwing their heads back in victorious laughter. But if you go to most casinos, you’ll see the truth – that 60% of casino visitors are over the age of 50,… Read more »
Read More
This is Fish’s 15th year, and last Fish Wrap, we laid out the humble beginnings of Fish—in a basement with folding tables for desks—and its growth in the first five years.
Read More
You’re working hard to grow your company. Your branding is on point and products/services are dialed in, but you’re missing photography and you don’t have a huge budget to do it.
Read More
Driving by a billboard, watching a commercial or walking into a store; which of these is going to leave a more lasting impression? On Facebook, most advertisers use single image ads or may have experimented with occasional video ads. You may not know that Facebook offers a more premium, immersive ad unit that can be… Read more »
Read More
This year, we’re celebrating 15 years since Doug Fish had the audacity and spirit to start Fish Marketing. If you’re counting, that’s 5,479 days, 217 clients, one Guinness World Record, and 15 office dogs. Fish Marketing began in January of 2003 in the basement suite of a building off Multnomah Boulevard on the Max tracks in… Read more »
Read More
Facebook is changing. Mark Zuckerberg has announced a massive News Feed algorithm change aimed at delivering more meaningful content to users from their friends & family, and less passively consumed information from Pages and businesses. What does this mean for your company?
Read More
A couple months ago, I was an innocent woman in my 40s, minding my own business, setting my Pandora to shuffle Joni Mitchell, Patty Griffin and Ricky Lee Jones, as a woman in her 40s is wont to do. And I got an ad served to me. It was definitely targeted at the right demographic,… Read more »
Read More
We know many companies need to make a good chunk of their profits during the holiday season, but these vintage holiday ads were a bit…misguided.
Read More
Some companies feel comfortable producing their own photo shoots. Others look to their ad agencies to handle it. Which should you choose? Check out what went into our last shoot, and decide for yourself. The challenges of a floating shoot Last month, we produced a photo shoot for one of Brand Director Alex Brauer’s longtime… Read more »
Read More
Find Your Audiences Lift tickets have a number of audiences: competitors’ season pass holders, bluebird-only riders, tourists, friends of pass holders, casual riders who rent gear, lapsed skiers and curious ski newbies are just a few. Decide who you’d like to reach first, then be sure exclusionary targeting is a part of your plan (that… Read more »
Read More