Lucky Eagle Gets Real

If you look at most casino advertising, you see a group of people in their mid-to-late 20s happily surrounding a slot machine or craps table, throwing their heads back in victorious laughter. But if you go to most casinos, you’ll see the truth – that 60% of casino visitors are over the age of 50,… Read more »

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The Evolution of a New Logo

The Pettibon System offers rehabilitation products like adjusting tools, rehab equipment and chairs that can offer permanent solutions to those suffering from back pain. As a well-established, trusted brand, Pettibon wanted to update their logo to better align (get it? Align? Because of spines and…nevermind) with who they are as a company and their years… Read more »

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#MyHallmarkMoment's January 2018 Winner

Making Memorable Moments Count

Last month, we launched the #MyHallmarkMoment campaign for our client Hallmark Resorts—two beautiful oceanfront resorts in Cannon Beach and Newport. Since we asked their guests to post their favorite moments to Facebook, Instagram and Twitter in January, they’ve posted over 230 gorgeous, sweet and funny photos which have received over 16,000 likes. While we’re very… Read more »

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Five Steps to a Name

Brand naming is one of the most challenging tasks in marketing. Naming someone’s company is like naming their child. Here are five steps for marketers that can help lead to naming success.

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Fish Marketing Rebrand

New Branding & Website Reveal

We’re proud to announce the launch of our new site. A big thanks goes out to our entire team for their efforts. We invite you to take a look—then take a read as we interview a few of our key team members.

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Henry Ford Vintage Ad

Diagnosis: Ad Fatigue

There’s a legendary story in advertising circles about auto magnate Henry Ford. He had a layout of the company’s latest print ad tacked to his wall, which he saw every time he came into his office. One day he loudly announced that he was tired of the ad and it was high time to create… Read more »

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Fish Marketing + Strategy

Avamere – Public Relations

Photo by VERN UYETAKE / LAKE OSWEGO REVIEW Lisa Sienkiewicz shows off the result of a remodel that expanded The Pearl at Kruse Way rehab health center. Fish Marketing recently coordinated a PR project for Avamere Family of Companies. The Avamere story appeared in the print and online editions of The Lake Oswego Review. The… Read more »

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