Learn how our latest in digital development is helping to move the needle for our brands.
“Innovation is born out of necessity and limitations.” – David and Goliath
In 2018, Doug Fish and agency president Nate Parr first conceived of Indy Pass amid the mega pass boom, when large corporations were buying up resorts and creating a monopoly in the ski industry.
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In today’s constantly changing market, independent resorts must adapt and invest strategically to maintain their relevancy while providing a quintessential skiing experience. Mission Ridge, a ski resort nestled on the east side of Cascade Crest in Washington that prides itself on offering the finest snow surfaces in the Pacific Northwest, is no exception. At Fish,… Read more »
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Happy Cinco De Email! With these 5 simple ingredients, you can make a crowd-pleasing email campaign — essentially the 5-Layer Dip of your own digital marketing fiesta.
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These are unprecedented times. Every company, including ad agencies, is navigating something that we’ve never seen before in our lifetime. And as many businesses look at temporary closures or a huge shift in their business model (like restaurants, bookstores and even boutiques going to a “pick-up only” or “online-only” model) there are many things they… Read more »
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If you look at most casino advertising, you see a group of people in their mid-to-late 20s happily surrounding a slot machine or craps table, throwing their heads back in victorious laughter. But if you go to most casinos, you’ll see the truth – that 60% of casino visitors are over the age of 50,… Read more »
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Driving by a billboard, watching a commercial or walking into a store; which of these is going to leave a more lasting impression? On Facebook, most advertisers use single image ads or may have experimented with occasional video ads. You may not know that Facebook offers a more premium, immersive ad unit that can be… Read more »
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Last month, we launched the #MyHallmarkMoment campaign for our client Hallmark Resorts—two beautiful oceanfront resorts in Cannon Beach and Newport. Since we asked their guests to post their favorite moments to Facebook, Instagram and Twitter in January, they’ve posted over 230 gorgeous, sweet and funny photos which have received over 16,000 likes. While we’re very… Read more »
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A couple months ago, I was an innocent woman in my 40s, minding my own business, setting my Pandora to shuffle Joni Mitchell, Patty Griffin and Ricky Lee Jones, as a woman in her 40s is wont to do. And I got an ad served to me. It was definitely targeted at the right demographic,… Read more »
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Find Your Audiences Lift tickets have a number of audiences: competitors’ season pass holders, bluebird-only riders, tourists, friends of pass holders, casual riders who rent gear, lapsed skiers and curious ski newbies are just a few. Decide who you’d like to reach first, then be sure exclusionary targeting is a part of your plan (that… Read more »
Read MoreSegment Your Audiences Season pass sales come primarily from three audience segments: 1. Repeat purchasers who’ve bought a few years in a row and have used their passes regularly. These are easy customers who just need to be reminded to purchase again soon—particularly before any price increases occur. 2. Newbies who, after spending the current… Read more »
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Fish is stoked to announce we made the cut for Google Premier Partner Status! Find out what this means for us as an agency, and for you as a client.
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We’re proud to announce the launch of our new site. A big thanks goes out to our entire team for their efforts. We invite you to take a look—then take a read as we interview a few of our key team members.
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Most of us are aware that Tax Day is April 15th, but website owners should know about another very important deadline that’s coming in April. Instead of requesting 1040s and Schedule Cs, Google is asking you to make your website mobile friendly by April 21st this year. If your web pages aren’t ready by the… Read more »
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We remember a simpler time when we’d design an awesome website, test it in a couple web browsers and launch it on the interwebs. The website looked consistent on every 17-21” desktop monitor, and we high-fived. It was pretty easy. In January 2007 those simple times went up in a puff of smoke when Steve… Read more »
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Fish Marketing’s first dive into politics surrounded candidate Kevin Robertson’s run for the Lake Oswego School Board, involving the need for full campaign marketing materials. Find out how we created a brand and campaign materials in such short time.
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