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Google AdWords and Analytics Certified

Even though I’ve managed AdWords accounts for several years and attended Google’s Seminars for Success, I’d never taken Google’s certification exams – until now. Industry contacts warned that passing the exams took a lot of tedious studying and I always felt clients and employers would see the value of my work in the results. However,… Read more »

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Fish Marketing + Strategy

Avamere – Public Relations

Photo by VERN UYETAKE / LAKE OSWEGO REVIEW Lisa Sienkiewicz shows off the result of a remodel that expanded The Pearl at Kruse Way rehab health center. Fish Marketing recently coordinated a PR project for Avamere Family of Companies. The Avamere story appeared in the print and online editions of The Lake Oswego Review. The… Read more »

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LaRog Brothers Digital Marketing Campaign

LaRog Brothers of Portland came to Fish Marketing to bolster their digital marketing presence. We created a comprehensive solution that included a new website, designer gallery, blogging, social media integration and Club LaRog—an email marketing program. Their new digital footprint is promoted through local & organic search marketing, pay-per-click advertising and social influence marketing. The… Read more »

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Fish Marketing + Strategy

Pastini Pastaria Email Campaign

Pastini Pastaria is an Oregon based Italian bistro with a passion for pasta. Pastini knows that local means fresher and fresher tastes better, and their customers could not agree more. As agency of record for Pastini’s eight restaurants across Oregon, Fish Marketing developed a comprehensive marketing strategy that included a new brand position, search engine… Read more »

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Fish Marketing + Strategy

Media Trends: Less IS More

The amount of TV commercial time has been on a steady upward tick since the advent of the medium, so if you feel you’re watching more ads than ever before, you’re right! The average amount of commercial time per hour in 1952 was 13%. As of last year, it was up to 32%. Now when… Read more »

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Fish Marketing + Strategy

Heavy Meta

There aren’t a whole lot of similarities between a Heavy Metal Musician and a Search Engine Optimizer. One dreams about super stardom while the other dreams about limitless web traffic. Arena rockers jam the Keytar while SEO specialists master the Keyword. The Headbanger blows out stadiums of thousands with distorted bar chords. The SEO guru… Read more »

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Fish Marketing + Strategy

Logo Design – Less Is More

Compelling logos create a memorable impression to clients or customers and, if done correctly, will encompass your company’s atmosphere, purpose and specialty. The creation of a logo for a company is the jumping point for all following creative and therefore must be fit all requirements set by your client. This checklist will help you and… Read more »

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