Some companies feel comfortable producing their own photo shoots. Others look to their ad agencies to handle it. Which should you choose? Check out what went into our last shoot, and decide for yourself. The challenges of a floating shoot Last month, we produced a photo shoot for one of Brand Director Alex Brauer’s longtime… Read more »
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Working at Fish has many benefits, but perhaps my favorite perk is Fish’s dog-friendly office policy. As the owner of a 4-year old Golden Retriever, Ellie, and an avid dog-lover in general, I have found that working in a dog-friendly office has been one of the greatest experiences thus far in my young career. In… Read more »
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Find Your Audiences Lift tickets have a number of audiences: competitors’ season pass holders, bluebird-only riders, tourists, friends of pass holders, casual riders who rent gear, lapsed skiers and curious ski newbies are just a few. Decide who you’d like to reach first, then be sure exclusionary targeting is a part of your plan (that… Read more »
Read MoreSegment Your Audiences Season pass sales come primarily from three audience segments: 1. Repeat purchasers who’ve bought a few years in a row and have used their passes regularly. These are easy customers who just need to be reminded to purchase again soon—particularly before any price increases occur. 2. Newbies who, after spending the current… Read more »
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Why is your display ad for handmade quilts showing up on a blog about fishing and hunting? Learn the basics of Google display targeting to fully utilize an essential advertising platform, while helping you protect your brand.
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Work-Life Balance is something a majority of us have yet to master. Thankfully, we have 5 Disney-approved tips to achieving something that looks like Work-Mommy (or Daddy)-Life Balance.
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Brand naming is one of the most challenging tasks in marketing. Naming someone’s company is like naming their child. Here are five steps for marketers that can help lead to naming success.
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Location-based bid adjustments let you bid more for clicks coming from more valuable geographic areas. Sounds like a good strategy, right? It is, and it works. Here are the simple steps you can use to increase your AdWords conversions.
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Fish is stoked to announce we made the cut for Google Premier Partner Status! Find out what this means for us as an agency, and for you as a client.
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We’re proud to announce the launch of our new site. A big thanks goes out to our entire team for their efforts. We invite you to take a look—then take a read as we interview a few of our key team members.
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Studying can be stressful (especially when your career’s future depends on it!) and studying for Google’s Analytics IQ Exam – a 90 minute, 70-question online test – is no exception. Thankfully, Google’s Analytics Academy is there with lots of lessons to teach you everything you need to learn. Remembering all those Analytics lessons when test… Read more »
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With the advent of digital media, new forms of advertising are constantly bombarding people online; on laptops, tablets, even on smartphones. This modern trend is certainly affecting the age-old art of advertising, and lately, many clients rightfully believe that the most effective way to reach their audience is digitally. This begs the question: is… Read more »
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Inbound marketing has long been a player in the marketing world, but it is becoming increasingly more important. In September, our director of inbound marketing, Michael Griffin, attended Hubspot’s Inbound conference in Boston. Inbound is the largest conference of its kind and is armed with high level and high profile speakers. It is geared toward… Read more »
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We have all been there. Finger hovered over our phone screen, cursor in the perfect position, just waiting for that “Skip Ad” button to show up so we can watch the YouTube video we looked up. Clearly, in the advertising world, this is not our goal. So how do we keep people from skipping over… Read more »
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