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The Fish Report - The Fish Marketing Blog

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15 Years of Fish Marketing

15 Years of Fish: Lessons from the First Five

By: Courtenay Hameister

Advertising
Fish Culture

This year, we’re celebrating 15 years since Doug Fish had the audacity and spirit to start Fish Marketing. If you’re counting, that’s 5,479 days, 217 clients, one Guinness World Record, and 15 office dogs. Fish Marketing began in January of 2003 in the basement suite of a building off Multnomah Boulevard on the Max tracks in… Read more »

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#MyHallmarkMoment's January 2018 Winner

Making Memorable Moments Count

By: Lacey Hinkle

Digital Development
Strategy & Brand

Last month, we launched the #MyHallmarkMoment campaign for our client Hallmark Resorts—two beautiful oceanfront resorts in Cannon Beach and Newport. Since we asked their guests to post their favorite moments to Facebook, Instagram and Twitter in January, they’ve posted over 230 gorgeous, sweet and funny photos which have received over 16,000 likes. While we’re very… Read more »

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Mark Zuckerberg and Facebook announce a massive News Feed algorithm change that affects businesses and pages.

Facebook is Changing. What Does That Mean for Your Business?

By: Fred Reckling

Advertising
Audience Delivery

Facebook is changing. Mark Zuckerberg has announced a massive News Feed algorithm change aimed at delivering more meaningful content to users from their friends & family, and less passively consumed information from Pages and businesses. What does this mean for your company?

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Making Sure Your Targeted Marketing Doesn’t Miss the Mark

By: Courtenay Hameister

Advertising
Digital Development

A couple months ago, I was an innocent woman in my 40s, minding my own business, setting my Pandora to shuffle Joni Mitchell, Patty Griffin and Ricky Lee Jones, as a woman in her 40s is wont to do. And I got an ad served to me. It was definitely targeted at the right demographic,… Read more »

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When holiday advertising goes wrong

By: Courtenay Hameister

Advertising

We know many companies need to make a good chunk of their profits during the holiday season, but these vintage holiday ads were a bit…misguided.

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The elements of a successful photo shoot

By: Courtenay Hameister

Advertising
Strategy & Brand

Some companies feel comfortable producing their own photo shoots. Others look to their ad agencies to handle it. Which should you choose? Check out what went into our last shoot, and decide for yourself. The challenges of a floating shoot  Last month, we produced a photo shoot for one of Brand Director Alex Brauer’s longtime… Read more »

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It’s a Dog’s (Work) Life: The Benefits of a Dog-Friendly Office

By: Scott Wilder

Fish Culture

Working at Fish has many benefits, but perhaps my favorite perk is Fish’s dog-friendly office policy. As the owner of a 4-year old Golden Retriever, Ellie, and an avid dog-lover in general, I have found that working in a dog-friendly office has been one of the greatest experiences thus far in my young career. In… Read more »

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Fish Marketing + Strategy

3 Tips to Increase Lift Ticket Sales

By: Katie Gosline

Advertising
Digital Development

Find Your Audiences Lift tickets have a number of audiences: competitors’ season pass holders, bluebird-only riders, tourists, friends of pass holders, casual riders who rent gear, lapsed skiers and curious ski newbies are just a few. Decide who you’d like to reach first, then be sure exclusionary targeting is a part of your plan (that… Read more »

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Fish Marketing + Strategy

3 Tips to Increase Ski Season Pass Sales

By: Courtenay Hameister

Advertising
Digital Development

Segment Your Audiences Season pass sales come primarily from three audience segments: 1. Repeat purchasers who’ve bought a few years in a row and have used their passes regularly. These are easy customers who just need to be reminded to purchase again soon—particularly before any price increases occur. 2. Newbies who, after spending the current… Read more »

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Google Display Targeting 101: Why Is My Display Ad Showing Up On that Site?!

By: Fish Staff

Audience Delivery

Why is your display ad for handmade quilts showing up on a blog about fishing and hunting? Learn the basics of Google display targeting to fully utilize an essential advertising platform, while helping you protect your brand.

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Wishing for Work-Life Balance?

By: Katie Gosline

Fish Culture

Work-Life Balance is something a majority of us have yet to master. Thankfully, we have 5 Disney-approved tips to achieving something that looks like Work-Mommy (or Daddy)-Life Balance.

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Five Steps to a Name

By: Lacey Hinkle

Strategy & Brand

Brand naming is one of the most challenging tasks in marketing. Naming someone’s company is like naming their child. Here are five steps for marketers that can help lead to naming success.

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Go Where Your Audience Is: Adjusting PPC Bids by Location

By: Fish Staff

Audience Delivery

Location-based bid adjustments let you bid more for clicks coming from more valuable geographic areas. Sounds like a good strategy, right? It is, and it works. Here are the simple steps you can use to increase your AdWords conversions.

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Google Premier Partner badge Fish Marketing

Fish Achieves Google Partner Premier Status!

By: Fish Staff

Audience Delivery
Digital Development
Fish Culture

Fish is stoked to announce we made the cut for Google Premier Partner Status! Find out what this means for us as an agency, and for you as a client.

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Fish Marketing Rebrand

New Branding & Website Reveal

By: Fish Staff

Digital Development
Fish Culture
Strategy & Brand

We’re proud to announce the launch of our new site. A big thanks goes out to our entire team for their efforts. We invite you to take a look—then take a read as we interview a few of our key team members.

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