Our Blog | Fish Marketing in Portland, OR

Fish Culture

Take a visual journey with us as we embrace all the recent changes at Fish. From an office remodel to fresh creative faces, there’s a lot to cover and a lot to be excited about.

65+ Q’s to Study Before Taking the Google Analytics Exam

Studying can be stressful (especially when your career’s future depends on it!) and studying for Google’s Analytics IQ Exam – a 90 minute, 70-question online test – is no exception. Thankfully, Google’s Analytics Academy is there with lots of lessons to teach you everything you need to learn. Remembering all those Analytics lessons when test… Read more »

Traditional Media in a Digital World

With the advent of digital media, new forms of advertising are constantly bombarding people online; on laptops, tablets, even on smartphones. This modern trend is certainly affecting the age-old art of advertising, and lately, many clients rightfully believe that the most effective way to reach their audience is digitally. This begs the question: is… Read more »

The Changing World of Inbound

Inbound marketing has long been a player in the marketing world, but it is becoming increasingly more important. In September, our director of inbound marketing, Michael Griffin, attended Hubspot’s Inbound conference in Boston. Inbound is the largest conference of its kind and is armed with high level and high profile speakers. It is geared toward… Read more »

How to Beat the Skip

We have all been there. Finger hovered over our phone screen, cursor in the perfect position, just waiting for that “Skip Ad” button to show up so we can watch the YouTube video we looked up. Clearly, in the advertising world, this is not our goal. So how do we keep people from skipping over… Read more »

Take a Trip With Fish

Our video department has grown! As the new video editor for Fish, I couldn’t be more excited. We are diligently expanding and building our department to best serve our community with quality, inspired content that represents our clients in a modern, thoughtful, intriguing style. Video has rapidly become an essential tool to communicate with an… Read more »

We’ve been growing fast because our clients have been growing fast.

Fish Culture

Strategy & Brand

The Portland Business Journal Lighthouse Award is given to businesses that have been on the Journal’s 100 Fastest-Growing Companies list for five consecutive years. The Lighthouse Award recognizes companies that not only experience continual growth, but are also able to sustain that growth while successfully maneuvering through the many obstacles that present themselves.… Read more »

The (Mobile) Taxman Cometh

Digital Development

Most of us are aware that Tax Day is April 15th, but website owners should know about another very important deadline that’s coming in April. Instead of requesting 1040s and Schedule Cs, Google is asking you to make your website mobile friendly by April 21st this year. If your web pages aren’t ready by the… Read more »

Diagnosis: Ad Fatigue

Strategy & Brand

There’s a legendary story in advertising circles about auto magnate Henry Ford. He had a layout of the company’s latest print ad tacked to his wall, which he saw every time he came into his office. One day he loudly announced that he was tired of the ad and it was high time to create… Read more »

Targeting or exclusion?

Advertising could be considered the sociology of business. We closely measure and tally audiences, and craft messages that specifically target specific groups, or brand across mass media to reach people on a large scale. Recently, some newer forms of media have presented opportunities to target niche audiences. But what happens if you take targeting too… Read more »

Lights, New Camera, Action

The tools we use to produce great work for our clients are constantly evolving, and we always strive to stay ahead of the curve. Fish Marketing recently took a big step forward in upgrading our in-house video capabilities with the addition of an ultra high-definition 4K cinema camera. (To put it in real-life terms, that’s… Read more »

Your business needs a mobile friendly website, but which solution do you choose?

Digital Development

We remember a simpler time when we’d design an awesome website, test it in a couple web browsers and launch it on the interwebs. The website looked consistent on every 17-21” desktop monitor, and we high-fived. It was pretty easy. In January 2007 those simple times went up in a puff of smoke when Steve… Read more »

Case Study – Kevin Robertson for Lake Oswego School Board

Fish Marketing’s first dive into politics surrounded candidate Kevin Robertson’s run for the Lake Oswego School Board, involving the need for full campaign marketing materials. Find out how we created a brand and campaign materials in such short time.

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