Through our partnerships in the Portland, Denver, San Francisco and Reno markets, Fish collaborates with 5 ski resorts, 3 Subaru Zone Marketing Managers, the Subaru Western Region, and 45 Subaru retailers.
As demonstrated in these creative samples, each year we also work closely to ensure that all branding and creative is seamlessly integrated throughout full campaigns for each market. In addition to the partnerships noted above, our project management team also partners with Subaru’s ad federation for dealer website updates, vehicle wrap vendors, email marketing partners, etc, to accomplish the over 120 marketing pieces (and over 120 deadlines) each year.
TV Advertising
Sierra-at-Tahoe
The value of this campaign to resort partners is brand awareness, so our video ads are fairly hardworking. They emphasize the brand differentiators and have a clear call to action.
Vehicle Wrap
Forest Service guidelines prohibit promotional material in most spaces, but we used wrapped vehicles in strategic locations to get optimal impressions from resort visitors while respecting regulations.
Resort Collateral – Pull-up Banner
We utilized the resort’s interior spaces to create maximum exposure while staying within Forest Service guidelines.
Digital Advertising
For our digital display creative we utilize motion, which is proven to more than double the click-through-rate (CTR).
Email marketing is the most efficient way to reach our target. Working with our partners, we reached 974,447 Subaru customers with a sales-forward message.
Social Content Creation
Our social team works with resort partners and Subaru retailers to share promotional details as well as weather forecasts, events, and sharing branded content to further expand their message
Campaign Landing Page
We work with Subaru’s national agency, Carmichael Lynch, to create a campaign landing page on Subaru.com. The mobile friendly page utilizes a simple UX to drive visitors to their nearest Subaru retailer’s website.
Dealer Website/Landing Page
We work with Dealer.com to create a campaign landing page on each retailer’s website where visitors can learn more about the promotion and explore inventory.