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Fresh Caught - September 2010

Judging by the weather forecast, summer is over. Here's a quick look at what we were up to when the sun was still hot as well as a few marketing tips.


Rumbling Against Cancer

Fish Marketing sponsored a team in the American Cancer Society's Relay For Life of Lake Oswego in July. The Fish/Michelle DeCourcy team raised nearly $20,000, tops among all teams for the second straight year! At the center of the fundraising effort was Rumble on the River II, a riverfront concert headlined by Portland's First Lady of Rock, Storm Large! 300+ guests enjoyed BBQ, brews and live rock 'n' roll. A special thanks to Rumble sponsors: The Bank Of Oswego, Deschutes Brewery, Natalie's Estate Winery, Backline Records, Fat Milo's Family Kitchen, Witham & Dickey, ESCM Design-Build, Wildwood, Jeff Foster and McIsaac Communications.


Read The Wrap-Up »

West Oregon Wood

West Oregon Wood Products came to Fish Marketing to light a fire under their Lil' Devils BBQ Pellet brand. Fish created a new logo, developed a tagline, and did a total overhaul on the packaging. The new product will be out in BBQ stores this fall. If you're into wicked flavor, give it a try.


See the Entire Bag (pdf 2.3mb) »

Yard, Garden & Patio Show

Fish Marketing's first order of business for the Yard, Garden & Patio Show was to reinvigorate the show with a new logo—something that is fun, fresh and vibrant. Fish Marketing created a logo that features an abstract red flower, playful/easy-to-read font and a color scheme that speaks to the excitement of outdoor living. Fish also created their 2011 tagline, "Bring life outside."



What's New
New Clients The Carhartt Store
Pat Healey Consulting
Ashland Bay Trading Company
Go! Marketing
Yard, Garden & Patio Show

Fish Tips Social Influence Marketing



When posting content to your Facebook page, you should always try to incorporate a link, image, or video. Not just because it is more attractive, but it also allows users to "share" the post with all of their friends allowing your message to reach a greater audience.

Search Engine Marketing



Did you know improving the Quality Score of your keywords is one way to lower the cost of your Google AdWords campaign while improving the position of your ads? AdWords scores all of your keywords and provides feedback as to how they can be improved upon to reach your campaign goals.

Prized Fish "After two years of Doug Fish begging me to try a web-based campaign with focused direct marketing, I finally said yes. It was the best yes I have ever said! Fish Marketing is bringing in over 100k in sales every month!"

- Dave Rogoway, Owner, LaRog Jewelers
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