LaRog Brothers of Portland came to Fish Marketing to bolster their digital marketing presence. We created a comprehensive solution that included a new website, designer gallery, blogging, social media integration and Club LaRog—an email marketing program. Their new digital footprint is promoted through local & organic search marketing, pay-per-click advertising and social influence marketing. The results blew LaRog away and we’re now working on similar campaigns for jewelers in two top 30 markets.

We invite you to explore the new www.larog.com. While you’re there, check out some of the coolest features, like the engagement gallery, Club LaRog and Dave’s Gems.

Fish recently launched a campaign to promote the Oregon History Museum’s newest exhibit: Tall in the Saddle: 100 Years of the Pendleton Round-Up. Promotion included PR, direct mail, print advertising, social media, and this radio spot.

Download the 30 second spot here. (mp3)

The Script

Share the excitement of Oregon’s iconic Pendleton Round-Up Rodeo by visiting the Oregon History Museum’s newest exhibit Tall in the Saddle: One hundred years of the Pendleton Round-up. Imagine riding the parade trail in an authentic stage coach, visit the Native American village or ponder the daring and courage of the champions. Experience the fun of one of the world’s largest and most unique rodeos - It’ll make you want to yell: Let’er buck! Don’t miss it. Learn more at O-H-S dot org.

Pastini Pastaria is an Oregon based Italian bistro with a passion for pasta. Pastini knows that local means fresher and fresher tastes better, and their customers could not agree more.

As agency of record for Pastini’s eight restaurants across Oregon, Fish Marketing developed a comprehensive marketing strategy that included a new brand position, search engine marketing, social media, traditional media, and database marketing.

Fish Marketing helped Pastini with an email marketing system capable of delivering segmented and personalized communications. The most exciting feature about the campaign is the birthday program, where a Pastini member automatically gets an email for a free birthday entrée a week before their birthday. Fish Marketing also created a new HTML email template consistent with Pastini’s brand treasures.

The results? The day the first email was released was the highest day of traffic to www.pastini.com ever, almost doubling the previous record. Open rates surged by 29% over previous emails and click-thrus tripled.

If you happen to be in Portland, Bend or Corvallis, join the Pastini Famiglia, and get a free entrée on your birthday!

If you are looking to buy a condo in Newport, Oregon, then check out www.ShorelineRidge.com. This magnificent beach front property has redefined luxury living on the Oregon Coast.

Fish Marketing helped Shoreline Ridge with a new website version, logo update and sales brochure.

The website now features a content management system, search engine optimization, full screen landscape background and a transitioning Flash header.

Keep Oregon Cool is a collaborative Oregon website sponsored by The Oregon Global Warming Commission (OGWC). Fish Marketing helped the OGWC with a new logo design, concept and brand of ‘Keep Oregon Cool’ and a new website designed and developed with the Drupal platform.

From KeepOregonCool.org: “The Oregon Global Warming Commission (OGWC) created this site as a collaborative work-in-progress with Oregon citizens, businesses, communities and scientists. Our collective task is to inform and educate ourselves on climate change: the science, the economic choices and opportunities, strategies to reduce emissions, and ways to prepare for and adapt to the effects climate change will have on Oregonians and our environment. On this website you will find information on how climate change is already affecting Oregon, and what citizens and communities around the state are doing in response. We encourage you to contribute your stories as well.”