There aren’t a whole lot of similarities between a Heavy Metal Musician and a Search Engine Optimizer. One dreams about super stardom while the other dreams about limitless web traffic. Arena rockers jam the Keytar while SEO specialists master the Keyword. The Headbanger blows out stadiums of thousands with distorted bar chords. The SEO guru tweaks META Tags, H1’s, Robots.txt, and backlinks.

Still, there are a few things they agree on. Just like the main riff of Megadeath’s “Addicted to Chaos” search engine optimizers utilize harmonious algorithms to do their work. Popularity determines status in both worlds, whether you are dating Pam Anderson or get an inbound link from Wikipedia. Lastly, the mullet is a non-surprising commonplace in both industries, e.g., “Metal Mullet” & “SEO Mullet“.

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Compelling logos create a memorable impression to clients or customers and, if done correctly, will encompass your company’s atmosphere, purpose and specialty. The creation of a logo for a company is the jumping point for all following creative and therefore must be fit all requirements set by your client.

This checklist will help you and your client choose a successful logo.

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Is your company positioned for success?

by: Nate Parr

Are you building a strong brand for your company? While your name, logo ad and packaging help initiate consumer trial, it’s ultimately the customer experience that validates and sustains your brand. What keeps your customers coming back and recommending you to others? It’s your company’s brand position and it’s an extremely powerful and often overlooked element of branding.

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With the ever-changing communication environment, news doesn’t stay around for long. Broadcast media is a blitz of information for its audience. Now with its online counterparts, print media changes faster than one can take a breath. So how does a company leverage its earned media coverage?

Third-party credibility is a crucial vehicle for telling your story and requires companies to use additional means to communicate its ambassador’s expertise to its direct target audience (clients, prospects and constituents). In order to do this effectively, the company’s website must have the necessary tools. A news section that contains links to publications and new station websites allows viewers to read the article or story in its entirety.

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Like so many, you may be wondering how to best utilize the internet for an effective interactive media campaign. You’ve probably heard that newspaper circulations are on the decline, while DVR (Digital Video Recorder) usage continues to rise, further reducing the time spent viewing TV commercials. Radio is now more compressed than ever, and switching to a new measuring system like PPM (Portable People Meters) in local markets will have a significant impact on how audiences are measured. The evolution of social media and newer technologies like smartphones continues at a breakneck pace, rapidly altering media consumption habits.

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