http://www.fish-marketing.com Articles from Fish Marketing - Portland OR CGFeedMaker 1.0.14 on CMS Made Simple john@fish-marketing.com ( ) http://www.fish-marketing.com/blogs/30/15/The-Value-of-Google-Business-Pages Want to enhance your presence in the search engines? Establishing a Google+ Business Page, and creating your own personal Google+ account, has become a necessity. In early November, Google launched Google+ Pages, which effectively allowed businesses to participate in... Mon, 30 Jan 2012 19:19:00 -0800 http://www.fish-marketing.com/blogs/30/15/The-Value-of-Google-Business-Pages http://www.fish-marketing.com/blogs/29/15/Avamere---Public-Relations Photo by VERN UYETAKE / LAKE OSWEGO REVIEW Lisa Sienkiewicz shows off the result of a remodel that expanded The Pearl at Kruse Way rehab health center. Fish Marketing recently coordinated a PR project for Avamere Family of Companies.... Wed, 25 Jan 2012 17:48:00 -0800 http://www.fish-marketing.com/blogs/29/15/Avamere---Public-Relations http://www.fish-marketing.com/blogs/28/15/Fish-Marketing-and-MBT-Marketing-Communications-form-Collaborative Two established Portland-based marketing firms, Fish Marketing, and MBT Marketing Communications, today announced the formation of a collaborative. Both firms remain separate companies with their own slate of accounts, and will occupy suites 620 and 635 in the Olympic Mills... Thu, 22 Sep 2011 14:55:00 -0700 http://www.fish-marketing.com/blogs/28/15/Fish-Marketing-and-MBT-Marketing-Communications-form-Collaborative http://www.fish-marketing.com/blogs/5/15/LaRog-Brothers-Digital-Marketing-Campaign LaRog Brothers of Portland came to Fish Marketing to bolster their digital marketing presence. We created a comprehensive solution that included a new website, designer gallery, blogging, social media integration and Club LaRog —an email marketing program. Their new digital... Wed, 25 May 2011 13:04:00 -0700 http://www.fish-marketing.com/blogs/5/15/LaRog-Brothers-Digital-Marketing-Campaign http://www.fish-marketing.com/blogs/1/15/New-Facebook-Changes As you may have noticed, Facebook has made some significant changes to the layout and functionality of facebook pages. Some of these changes have been long overdue, while others are a bit surprising and may change the way Fan pages... Thu, 10 Mar 2011 12:35:00 -0800 http://www.fish-marketing.com/blogs/1/15/New-Facebook-Changes http://www.fish-marketing.com/blogs/2/15/Best-Practices-for-Link-Development You’ve implemented keyword rich title tags, Meta tags, image alt text, and other search engine friendly tactics. Your website has keyword rich optimized content. Where do you go from there? Off-page is the answer. One of the major factors that... Thu, 02 Dec 2010 12:58:00 -0800 http://www.fish-marketing.com/blogs/2/15/Best-Practices-for-Link-Development http://www.fish-marketing.com/blogs/3/15/The-New-Local-Search More than a year ago we wrote a post titled Local Search Marketing: The “10-pac” which touched on Google’s announcement that it had become more local. By matching a user’s IP address to a geographic area, Google was now able... Fri, 29 Oct 2010 13:00:00 -0700 http://www.fish-marketing.com/blogs/3/15/The-New-Local-Search http://www.fish-marketing.com/blogs/4/15/What-Makes-a-Good-Website Inter-active “Allowing or relating to continuous two-way transfer of information between a user and the central point of a communication system, such as a computer.” Source: Dictionary.com Ground Zero for Small Business Marketing: The Website What makes a “good”... Wed, 20 Oct 2010 13:02:00 -0700 http://www.fish-marketing.com/blogs/4/15/What-Makes-a-Good-Website http://www.fish-marketing.com/blogs/15/15/Parsing-a-Flickr-XML-Feed-with-PHP-5-s-SimpleXML Most photosharing websites like Flickr , PhotoBucket , or Picassa offer xml “feeds” . With PHP 5’s SimpleXML and Flickr’s XML Photostream is is easy to pipe a photo gallery onto your website. For example, The Willamette Valley Dog... Fri, 11 Jun 2010 13:53:00 -0700 http://www.fish-marketing.com/blogs/15/15/Parsing-a-Flickr-XML-Feed-with-PHP-5-s-SimpleXML http://www.fish-marketing.com/blogs/6/15/Pendleton-Round-Up-Radio-Spot Fish recently launched a campaign to promote the Oregon History Museum's newest exhibit: T all in the Saddle: 100 Years of the Pendleton Round-Up . Promotion included PR, direct mail, print advertising, social media, and this radio spot. Download... Wed, 05 May 2010 13:29:00 -0700 http://www.fish-marketing.com/blogs/6/15/Pendleton-Round-Up-Radio-Spot http://www.fish-marketing.com/blogs/8/15/Shoreline-Ridge If you are looking to buy a condo in Newport, Oregon , then check out www.ShorelineRidge.com . This magnificent beach front property has redefined luxury living on the Oregon Coast. Fish Marketing helped Shoreline Ridge with a new... Thu, 18 Feb 2010 13:31:00 -0800 http://www.fish-marketing.com/blogs/8/15/Shoreline-Ridge http://www.fish-marketing.com/blogs/7/15/Pastini-Pastaria-Email-Campaign Pastini Pastaria is an Oregon based Italian bistro with a passion for pasta. Pastini knows that local means fresher and fresher tastes better, and their customers could not agree more. As agency of record for Pastini's eight restaurants... Thu, 18 Feb 2010 13:30:00 -0800 http://www.fish-marketing.com/blogs/7/15/Pastini-Pastaria-Email-Campaign http://www.fish-marketing.com/blogs/9/15/Keep-Oregon-Cool Keep Oregon Cool is a collaborative Oregon website sponsored by The Oregon Global Warming Commission (OGWC). Fish Marketing helped the OGWC with a new logo design, concept and brand of 'Keep Oregon Cool' and a new website designed and developed... Tue, 15 Dec 2009 13:33:00 -0800 http://www.fish-marketing.com/blogs/9/15/Keep-Oregon-Cool http://www.fish-marketing.com/blogs/11/15/Fishing-for-Customers-Factory-Trawler-or-Hand-Feeding Are you familiar with those massive fishing trawlers that head out to sea for weeks at a time? They trail huge, miles-long nets behind them and haul in everything that swims, keeping only a few choice specimens. That's how... Wed, 02 Dec 2009 13:39:00 -0800 http://www.fish-marketing.com/blogs/11/15/Fishing-for-Customers-Factory-Trawler-or-Hand-Feeding http://www.fish-marketing.com/blogs/10/15/Portable-People-Meters-Shake-Up-Radio-Market October marked Portland's first month under the new PPM (Portable People Meter) radio ratings system. PPM participants wear an electronic meter daily for eight months to two years (vs. a one week survey period for the former Diary system)... Wed, 02 Dec 2009 13:35:00 -0800 http://www.fish-marketing.com/blogs/10/15/Portable-People-Meters-Shake-Up-Radio-Market http://www.fish-marketing.com/blogs/12/15/Are-you-ready-for-the-Recovery Most economists, the government and my optimistic mother in-law all predict that 2010 is going to be better than 2009 1 . It can't be worse, right? Predictions are tricky when it comes to the future, but... Thu, 06 Aug 2009 13:41:00 -0700 http://www.fish-marketing.com/blogs/12/15/Are-you-ready-for-the-Recovery http://www.fish-marketing.com/blogs/13/15/Local-Search-Marketing-The-10-pack Google dropped a bombshell in April when they formally announced: Google Becomes More Local . If you do business locally, this is the possibly the best search engine marketing opportunity ever. It’s free, it’s at the top of the search... Wed, 08 Jul 2009 13:43:00 -0700 http://www.fish-marketing.com/blogs/13/15/Local-Search-Marketing-The-10-pack http://www.fish-marketing.com/blogs/14/15/www-FortVan-org Fort Vancouver National Site is the only national park in the Vancouver/Portland metropolitan area. Fish Marketing helped Fort Vancouver with a redesigned website that merged content from several existing web sites. This website features a design inspired by... Mon, 11 May 2009 13:51:00 -0700 http://www.fish-marketing.com/blogs/14/15/www-FortVan-org http://www.fish-marketing.com/blogs/19/15/Brand-Aid-Myth-Busters-Edition There are a lot of misconceptions about branding that are floating around the marketing stratosphere. So, we decided to do our part to dismiss some of the more common advertising myths. Below is my Top 10 list as well as... Tue, 17 Mar 2009 14:40:00 -0700 http://www.fish-marketing.com/blogs/19/15/Brand-Aid-Myth-Busters-Edition http://www.fish-marketing.com/blogs/18/15/Media-Trends-Less-IS-More The amount of TV commercial time has been on a steady upward tick since the advent of the medium, so if you feel you’re watching more ads than ever before, you’re right! The average amount of commercial time per hour... Tue, 17 Mar 2009 14:39:00 -0700 http://www.fish-marketing.com/blogs/18/15/Media-Trends-Less-IS-More http://www.fish-marketing.com/blogs/17/15/shop-OHS-org The Oregon Historical Society catalogues 2.5 million photographs in its vast collection. In order to improve public accessibility and revenue, Fish Marketing produced a complex web application to sell prints from the Society's collection. The application was custom engineered... Tue, 17 Mar 2009 14:37:00 -0700 http://www.fish-marketing.com/blogs/17/15/shop-OHS-org http://www.fish-marketing.com/blogs/16/15/Recession-Marketing-Opportunity-Abounds Every time I turn around I hear nothing but economic doom and gloom. But no one seems to be talking about a basic fact of any recession: consumers and businesses are still spending tens of billions of dollars…EVERY DAY. And... Tue, 17 Mar 2009 14:36:00 -0700 http://www.fish-marketing.com/blogs/16/15/Recession-Marketing-Opportunity-Abounds http://www.fish-marketing.com/blogs/20/15/Intro-to-SEM-Search-Engine-Marketing SEM Ad Placement “Relax. Enjoy the ocean breeze. Let your inner tube bob gently in the surf, tips of your toes touching into the cool ocean water. Inky black shadows muscle through the depths beneath you, but with... Wed, 04 Mar 2009 14:42:00 -0800 http://www.fish-marketing.com/blogs/20/15/Intro-to-SEM-Search-Engine-Marketing http://www.fish-marketing.com/blogs/21/15/Yeti-Photos 2009 Mt. Hood Skibowl Photo and Video Contest Mt. Hood Skibowl, America’s Largest Night Ski Area, chose Fish Marketing to design an online photo & video contest for their 2009 season. The resulting website is a was made... Fri, 30 Jan 2009 14:51:00 -0800 http://www.fish-marketing.com/blogs/21/15/Yeti-Photos http://www.fish-marketing.com/blogs/22/15/Heavy-Meta There aren’t a whole lot of similarities between a Heavy Metal Musician and a Search Engine Optimizer. One dreams about super stardom while the other dreams about limitless web traffic. Arena rockers jam the Keytar while SEO specialists master... Tue, 18 Nov 2008 14:52:00 -0800 http://www.fish-marketing.com/blogs/22/15/Heavy-Meta http://www.fish-marketing.com/blogs/25/15/Scream-It-From-The-E-Comm-Rooftops With the ever-changing communication environment, news doesn’t stay around for long. Broadcast media is a blitz of information for its audience. Now with its online counterparts, print media changes faster than one can take a breath. So how does a... Mon, 17 Nov 2008 14:59:00 -0800 http://www.fish-marketing.com/blogs/25/15/Scream-It-From-The-E-Comm-Rooftops http://www.fish-marketing.com/blogs/24/15/Brand-Aid Is your company positioned for success? by: Nate Parr Are you building a strong brand for your company? While your name, logo ad and packaging help initiate consumer trial, it’s ultimately the customer experience that validates and sustains... Mon, 17 Nov 2008 14:58:00 -0800 http://www.fish-marketing.com/blogs/24/15/Brand-Aid http://www.fish-marketing.com/blogs/23/15/Logo-Design---Less-Is-More Compelling logos create a memorable impression to clients or customers and, if done correctly, will encompass your company’s atmosphere, purpose and specialty. The creation of a logo for a company is the jumping point for all following creative and therefore... Mon, 17 Nov 2008 14:57:00 -0800 http://www.fish-marketing.com/blogs/23/15/Logo-Design---Less-Is-More http://www.fish-marketing.com/blogs/26/15/Moving-Beyond-Traditional-Media Like so many, you may be wondering how to best utilize the internet for an effective interactive media campaign. You’ve probably heard that newspaper circulations are on the decline, while DVR (Digital Video Recorder) usage continues to rise, further reducing... Sun, 17 Aug 2008 15:08:00 -0700 http://www.fish-marketing.com/blogs/26/15/Moving-Beyond-Traditional-Media