Internships
Want to be an intern at Fish Marketing?
The Fish Internship is an educational experience, intended to provide an overview of how an advertising agency operates, and to give participants practical experience in an area of interest.Interns have the opportunity to work 15-16 hours per week and receive 4 credit hours, or to work 12 hours per week and receive 3 credit hours. The schedule is flexible, but must be completed during regular agency hours (Monday-Friday, 8:30-5:30). Interns are paid a stipend at the end of the term - $1,000 for the 15-hour work week schedule, or $750 for the 12-hour work week schedule.
Work responsibilities will be split between regular office tasks we assign each week and the educational coursework requirements outlined below.
The agency Controller acts as the internship supervisor. The supervisor has the responsibility and authority to ensure that the internship provides opportunity for the following learning objectives and activities to be accomplished.
LEARNING OBJECTIVES
- To gain a complete overview understanding of what functions are performed in an advertising agency
- To understand the working relationship between the various functions in an agency
- To understand the working relationship that the agency has with its clients
- To understand the working relationship the agency has with the advertising media
- and suppliers
- To perform specific tasks in at least one area of interest that will significantly enhance
- the understanding of that function
ACTIVITIES
Senior Management
- Interview the agency CEO on issues such as agency history, philosophy, vision, areas
of expertise, approach to new business, etc.
Account Service
- Observe and participate in an internal research meeting, a start-work meeting, and
- a strategy/planning session
- Observe a client work meeting and presentation of creative work to a client
- Draft functional documents (such as a conference report or campaign brief) for an
- account manager
Media Department
- Interview the Media Director to obtain an overview of what the department does
- Observe a meeting between media staff and an account executive
- Observe a meeting between media staff and a media representative
- Prepare a media order using Strata media buying software and Advantage software
- Prepare an insertion order from an approved estimate
- Reconcile a media invoice with the agency insertion order
Creative Department
- Interview the Creative Director to obtain on overview of what the creative department
- does and the guiding creative philosophy
- Observe an internal meeting where creative concepts are presented to an account
- executive
- Discuss key aspects of art direction and copy with the senior graphic designer and
- senior copywriter
Interactive Department
- Observe the development of a website and web advertising strategy
Public Relations
- Interview the PR Director to obtain a management level view of the relationship between advertising and PR
- Observe and participate in PR department activities to understand the application of various PR tools and services
Billing/Accounting
- Interview the Controller to better understand various agency compensation practices
- Walk through the billing process and an actual billing with the Account Executive of a major client
- Fill out a time sheet on a regular basis
General Office
- Other client service projects and office support tasks
APPLICATION PROCESS
To apply, send an email letter of introduction with your resume attached to jobs@fish-marketing.com. No phone calls or drop-ins please. We do our best to answer all job inquiries, as time permits. We apologize if we are unable to respond to your email.
