Fish recently launched a campaign to promote the Oregon History Museum's newest exhibit: Tall in the Saddle: 100 Years of the Pendleton Round-Up. Promotion included PR, direct mail, print advertising, social media, and this radio spot.

Download the 30 second spot here. (mp3)

The Script

Share the excitement of Oregon's iconic Pendleton Round-Up Rodeo by visiting the Oregon History Museum’s newest exhibit Tall in the Saddle: One hundred years of the Pendleton Round-up. Imagine riding the parade trail in an authentic stage coach, visit the Native American village or ponder the daring and courage of the champions. Experience the fun of one of the world’s largest and most unique rodeos - It’ll make you want to yell: Let'er buck! Don’t miss it. Learn more at O-H-S dot org.